Tips and Tricks To Make Users Signup for Your Newsletter

It is no secret — “the money is in the list”. If you’ve come to this page, you probably know this already. Of course, it takes time to build a list and even more time to develop strong relationships with potential customers. But how exactly do you make them signup for your newsletter? If you want to know how to get subscribers on your website, you’ve come to the right page. Read on to learn about the things you need to keep in mind before you set up the signup form snippet on your website and drive traffic to it.

Also Read: Importance of SEO to grow your Business

It goes without saying that you should have the least friction possible when it comes to making users subscribe to your email newsletter. Not only will it increase the number of signups but also deliver a better user experience. Here are some tips for designing your email subscription form the right way:

• Have a clear call to action

• Ask for the minimum details that you would require.

• Try not to redirect the users to a different page for signup (or for sharing more details once they signup)

• Make the subscription button clearly noticeable. The best way to do it is to make it using a colour that is in contrast with the rest of the page.

• Set the button to animate or change colour on mouseover or click since it has proven to increase the conversion rates in many online campaigns.

Having gated content is known to boost conversion rates, especially when it comes to signup forms. It’s a win-win situation since the users get what they want, and you get email signups for your newsletter. If you can’t think of anything you can offer and are wondering how to get subscribers on your website, here are some of the most common forms of gated content that online businesses leverage to drive more signups to their newsletters:

• Exclusive content for download

• Sneak peek of future blog posts, videos or podcasts

• Informative EBooks

• Webinars

• Whitepapers

• Exclusive email series

• Exclusive deals and discounts

The user needs to feel they can really trust you with their personal email address. They are concerned on two levels: spam and privacy. Since spam is a real problem, you need to address this concern. Many site visitors worry you might sell their information to others, which can result in even more spam.

In order to address these concerns and gain their trust, you need to be upfront about your email policies. Share with them how frequently you will email them and how you plan to use their data in the future. Add a statement below your signup form that clearly states "we never sell or share your personal information."

Another important thing to note is that you should not come off as “spammy”. This can happen if you give the user more than one newsletter signup options across the website. Also, make sure you don’t bother the site visitors who have already subscribed to your email newsletter earlier (this can be done by cookie tracking or making the users log in).

The best way to grab the most of the attention and engagement on your email newsletter signups is through quality content. Users are fond of reading quality content, and when they get what they are looking for, they would like to come back again and again. Now it's your time to take action and collect all the information, most importantly grab their email right away.

Where is a tip email newsletter content, Always maintaining a text to image ratio of 80:20 in order to get a decent engagement rate.

Once you have designed your email newsletter signup form, it’s time to test its placement at various places on the website and see which ones work the best for you. Here are some examples of popular ways to set up an email subscription:

• pop-up signup box (you can set it to show once the user lands or when they show any signs of leaving the website)

• a signup bar at the bottom of the screen

• places the subscription box when a reader has scrolled halfway through the content on the page (which indicates they are probably engaged in and like what they are reading).

• add the newsletter signup option next to the comment box (user will anyways enter their email, so why not ask them to sign up for your email newsletter too)

Once you figure out where on your website the subscription form performs the best, you can test out various designs and see which one receives more engagement. Now, it’s not about “how to get subscribers on your website” but rather “how to get MORE subscribers on your website”. When it comes to testing, the sky is the limit!

Final Thoughts

Now that you know how to get subscribers on your website, why don’t you try implementing the tips shared above and see what sticks? Once you are happy with your results, Do visit us again. Read